Jelani (Lani) Wray is the owner of Wray's Caribbean and Seafood Cuisine in Brooklyn, NY, and a music production manager at the music academy Humble King Records. Jelani Wray has a bachelor of arts in music & performing arts, business, & marketing. When he isn't busy running his restaurant, Lani participates as a music artist and repertoire (A&R) representative.
Music A&R representatives are essentially the intermediary of a musical artist and a record label. Music A&R reps are also a part of the department of a record company for discovering talent to sign to a label. On top of that, they also oversee the recording process, the artist's growth, and handling marketing and promotion.
One of the primary elements an A&R rep looks for in a potential artist is a history of consistency with developing content, in this case music. Music A&R representatives are seen as the industry's gatekeepers in many ways.
